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Rethinking How to Communicate Science

“How do you make a data set a mind set?”

It’s been 30 years since Edward Tufte convinced designers that the visual display of quantitative information mattered. We illustrate evidence to promote understanding, but our choices to express science have changed. The pervasiveness of technology in our lives generates volumes of data. Increasingly, scientists and researchers make extensible versions of their datasets available. Crowdsourcing projects generate additional data sources. The result is a new diction to distinguish fact from fiction.We used to rely on science writers and designers to translate impenetrable academic and scientific studies. Today, citizens and academics alike have accessible ways to visualize information. Is that enough? Communicating about science requires balancing competing interests with conflicting evidence. The craft of science communication will evolve with new technology and the ways we decipher the political, social and economic context of available evidence will be increasingly critical.
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“Techno-optimism” and Jason Silva’s “Cinematic Philosophical Shots of Espresso”

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The techno-optimist Jason Silva has been bringing the world his “cinematic philosophical shots of espresso,” presenting complex information (typically in reference to science and technology) in a exquisitely appealing fashion.

Marshall McLuhan once suggested, “the medium is the message.”  Jason Silva embodies this idea through his this videos. The self-proclaimed “filmmaker,” “futurist,” and “epiphany addict,” captivates the most skeptic of viewers with his high quality mash-ups, boundless enthusiasm and passionate delivery. This video is one of my favorites, though I highly recommend you check out his others as well.

Find more of his videos @ http://thisisjasonsilva.com/

…But what exactly are the benefits of this “Techno-optimism”? Writer Paul Gilding suggests it can even begin to save the world!! [see: http://paulgilding.com/cockatoo-chronicles/will-the-techno-optimists-save-the-world.html]